When Nano Pure was re-branding and ready to take on everything we knew about hand sanitizers, I jumped aboard. I defined the brand's voice, made the nanotechnology behind the product easy to understand, and told stories about how Nano Pure could impact the lives of everyone from new parents to those with compromised immune systems.
Austin's favorite chocolatier needed to transform basic product descriptions to vibrant stories that match their gorgeous visuals. I partnered with the growing team to develop more consistent and strategic messaging throughout the customer journey. We worked from the online experience through the story we tell with our packaging, for consumers, wholesale, and custom corporate accounts.