Modern Merfolk

Full of passion and serious about helping others, this vegan blogger needed a defined brand voice and some help up-leveling her message across the site.




Verb connects scientists and change-makers, entrepreneurs and sponsors, ideas and solutions.
I support the work they do with content strategy, a consistent brand voice, web copy and blog posts.

Innovation Challenge at Dell Children's Medical Center

This internal innovation challenge sought new ideas from doctors, nurses and hospital staff to improve the work environment, and the experience of the patients and their families.

I developed web copy, internal staff communications and a variety of printed campaign materials from concept to execution.


Inclusion Plus

This financial inclusion competition is now running in countries all over the world.

I helped develop the messaging, campaign materials, and website for the initial launch in Ireland, as well as keep up with regular blog postings globally.

George Barley Water Prize

This multi-year, $10 million prize challenges scientists to find a sustainable, scale-able and marketable way to remove excess phosphorus from freshwater bodies worldwide.

I'm supporting this huge undertaking with web copy, regular blog postings and participant newsletters.

Adventure Assist

The team behind this funky, functional travel journal needed their burgeoning brand's personality to come across stronger through a more consistent voice, and an eye on the usability of the pages.