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Happy Chicks: Story Page

The challenge: Austin’s newest chicken place, run by one of the most successful restaurateurs in the city, needed a story. He needed something that would set Happy Chicks apart from the other fast casual chicken restaurants in the area.

So, the venerable Arts + Recreation asked for a little strategic copywriting help to support the logo, web design and in-store work they were doing for the restaurant.

My response: Three brand story concepts that would paint a picture for the target market, showing how Happy Chicks is the natural choice for a quick, quality meal. Ultimately, they chose “We’ve got what you’re craving”…

Restaurant Copywriting and Brand Story

Maggie Louise Confections: Product Descriptions

Austin's favorite chocolatier needed to transform basic product description copy to vibrant stories that match their gorgeous visuals. I partnered with the growing creative team to develop more consistent and strategic messaging throughout the customer journey. We traced the customer journey and up-leveled retargeting ad copy, packaging copy, email automation and website copy for consumers, wholesale, and custom corporate accounts.

Coastal Charters: Full Website

Port Aransas has no shortage of options for deep sea fishing charters. So, to reel in the customers, Captain Dorman needed to get clear on how his business was different from the dock next door. He hired Garrett Digital, an expert SEO strategist who hired me to bring the story to life. Danny Dorman’s story of growing up on the water and his passion for sharing the joys of fishing with everyone from experts to beginners and families made my job a breeze.

Just a month after re-launching the site, Coastal Charters has moved from page four to page two in search results!

Nano Pure: Website

When Nano Pure was re-branding and ready to take on everything we know about hand sanitizers, I jumped aboard. I defined the brand's voice, made the nanotechnology behind the product easy to understand, and told stories about how Nano Pure could impact the lives of everyone from new parents to those with compromised immune systems.