Hi, there! I'm Meg.

 
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What would you say to your ideal customer over a cup of coffee?

I specialize in humanizing brand personalities for small businesses and passionate agencies. From blogs to webpages, social media blurbs to print ads, I'll help you tell the story that is uniquely yours.

Need a smart, reliable Austin-based copywriter who will over-deliver? You've found her.

Email Meghaleywrites@gmail.com for a quote on your copy needs, big or small!

 
 
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THE WORK

Nano Pure

When Nano Pure was re-branding and ready to take on everything we knew about hand sanitizers, I jumped aboard. I defined the brand's voice, made the nanotechnology behind the product easy to understand, and told stories about how Nano Pure could impact the lives of everyone from new parents to those with compromised immune systems.


Maggie Louise Confections

Austin's favorite chocolatier needed to transform basic product descriptions to vibrant stories that match their gorgeous visuals. I partnered with the growing team to develop more consistent and strategic messaging throughout the customer journey. We worked from the online experience through the story we tell with our packaging, for consumers, wholesale, and custom corporate accounts.


Loud Factory

This cannabis producer needed a brand voice to set her product apart from the competition in southern California. She knew who she was and how she was different, and we worked together to craft the narrative around her business' online presence.

 

 

Modern Merfolk

Full of passion and serious about helping others, this vegan blogger needed a defined brand voice and some help up-leveling her message across the site.

 

 

Verb

Verb connects scientists and change-makers, entrepreneurs and sponsors, ideas and solutions.
I support the work they do with content strategy, a consistent brand voice, web copy and blog posts.

Innovation Challenge at Dell Children's Medical Center

This internal innovation challenge sought new ideas from doctors, nurses and hospital staff to improve the work environment, and the experience of the patients and their families.

I developed web copy, internal staff communications and a variety of printed campaign materials from concept to execution.

 

Inclusion Plus

This financial inclusion competition is now running in countries all over the world.

I helped develop the messaging, campaign materials, and website for the initial launch in Ireland, as well as keep up with regular blog postings globally.

George Barley Water Prize

This multi-year, $10 million prize challenges scientists to find a sustainable, scale-able and marketable way to remove excess phosphorus from freshwater bodies worldwide.

I'm supporting this huge undertaking with web copy, regular blog postings and participant newsletters.


Adventure Assist

The team behind this funky, functional travel journal needed their burgeoning brand's personality to come across stronger through a more consistent voice, and an eye on the usability of the pages.

 

 

 

 

Pay Her Forward

Pay Her Forward founder Margie Becker needed a strategic sounding board and someone to help her build consistent, clear messaging for her burgeoning online network of women-owned businesses. I was happy to join forces with her to support this fierce goal. I am proud of the 600% increase in social media reach I was able to get for her in just a couple of weeks, by sharing the stories of some incredible women already listing their businesses on the site.


Dell

This is a brief collection of the work I did as the Brand Voice Lead and Senior Copywriter for Dell Blue, the Global Brand Creative group at Dell's international HQ in Round Rock, Texas.

In my tenure at Dell I collaborated with an unmatched team of art directors, designers and project managers on brand campaigns, internal education series, employee engagement events, green initiatives and more.


Global Human Resources Campaign

I was charged with breathing new life into the global HR's messaging. The concept "Bring Everything" was well-received and proved to have great breadth and depth; it was utilized for more than three years. My team created a guidelines document to keep the global executions of the campaign consistent, including the flexible design system, storytelling structure and multi-purpose copy bank.

 

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Corporate Sponsorship: The Commonwealth Games

Paired with an excellent design colleague, we worked closely with counterparts in the UK to create a design and copy system for Dell's sponsorship of the 2014 Commonwealth Games in Glasgow, Scotland. From concept through execution of everything from print ads to airport takeovers to social media plans and posts, we told the story of the myriad ways the technology behind the Games supported athletes and infrastructure alike.

Brand Campaign: Austin Bergstrom Airport Takeover

Competing with guitars and live music in an airport with an enterprise-level IT brand message was no easy feat. The team's goal with the Better Way campaign was to connect Dell's solutions with the company's hometown, while telling a story with quantifiable proof-points as the hero.


Editorial

I've written for a variety of publications, though my favorite pieces remain those that provided the opportunity for me to paint a picture with words, of an experience of a place, a meal...

The below samples are from L Style G Style Magazine, out of Austin, TX.