WE ARE THE STORIES WE TELL
WE ARE THE STORIES WE TELL
The Cirkul parent brand needed help defining the personality, audience persona and overall vibe for its youngest sub-brand. I partnered with the in-house Creative Director to create a user-friendly brand guide that would itself be demonstrative of that Squeeze lyfe. I developed the voice from manifesto and personality traits and brought it to life in flavor descriptions for packaging, in ads and on swag.