Ad Campaigns at Dell
This is a brief collection of the work I did as the Brand Voice Lead and Senior Copywriter for Dell Blue, the Global Brand Creative group at Dell's international HQ in Round Rock, Texas.
In my tenure at Dell I collaborated with an unmatched team of art directors, designers and project managers on brand campaign copy, internal education series, copy for employee engagement events, green initiative messaging and more.
Global Human Resources Campaign
I was charged with breathing new life into the global HR's messaging. The concept "Bring Everything" was well-received and proved to have great breadth and depth; it was utilized for more than three years. My team created a guidelines document to keep the global executions of the campaign consistent, including the flexible design system, storytelling structure and multi-purpose copy bank.
Corporate Sponsorship: The Commonwealth Games
Paired with an excellent design colleague, we worked closely with counterparts in the UK to create a design and copy system for Dell's sponsorship of the 2014 Commonwealth Games in Glasgow, Scotland. From concept through execution of everything from print ads to airport takeovers to social media plans and posts, we told the story of the myriad ways the technology behind the Games supported athletes and infrastructure alike.
Brand Campaign: Austin Bergstrom Airport Takeover
Competing with guitars and live music in an airport with an enterprise-level IT brand message was no easy feat. The team's goal with the Better Way campaign was to connect Dell's solutions with the company's hometown, while telling a story with quantifiable proof-points as the hero.