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![MLC_You_Rock_Pink-min[1].jpg](https://images.squarespace-cdn.com/content/v1/584d57b92994cac9e534acd0/1554216528074-X0UAAH4N5X5SQ585GKB6/MLC_You_Rock_Pink-min%5B1%5D.jpg)
![MLC_Jewels-min[1].jpg](https://images.squarespace-cdn.com/content/v1/584d57b92994cac9e534acd0/1554216511459-YOM4J0CDX3H95RYPEUMH/MLC_Jewels-min%5B1%5D.jpg)
![MLC_Lipsticks-min[1].jpg](https://images.squarespace-cdn.com/content/v1/584d57b92994cac9e534acd0/1554216501462-8ZU6D8OZRWG21Q3LYE16/MLC_Lipsticks-min%5B1%5D.jpg)
WE ARE THE STORIES WE TELL
WE ARE THE STORIES WE TELL
Austin's favorite chocolatier needed a holistic marketing refresh to ensure their message stood out as boldly as their gorgeous products.
I partnered with their in-house creative and customer service teams to understand how the business worked and what it needed.
Then, I was able to help them develop more consistent and strategic messaging throughout the customer journey. I polished re-targeting ad copy, transformed basic descriptions to vibrant stories, updated packaging, and ensured even automated emails felt like a continuous conversation with an ownable brand voice & style guide in place.