WE ARE THE STORIES WE TELL
WE ARE THE STORIES WE TELL
Great River Energy is a wonderful place to work; it’s one of those rare companies where people come as interns and stay until they retire. But as the energy industry changes and competition for skilled talent heats up, GRE needed to develop their employer brand in order to convey their story, their differentiators to potential new-hires. We were proud to help them define their key messages and put a strategic and cohesive creative look & feel to their recruiting materials.
At Great River Energy, safety is a core tenet to the brand. And it’s not just for line workers. Everyone who works at GRE is expected to Be the One to speak up any time they see a potential safety concern. We helped them keep that idea top of mind across the offices and work spaces with a custom training video, posters, pull-up banners, lanyard badges and other wearables.
Great River Energy recognizes the labor gap in the electric utility industry - and that to ensure a bright future for us all, we need young adults to choose this education and career path.
We developed Powerful Potential as a multi-year campaign to expand awareness with educators and youth of the benefits of working at an electric co-op and generate excitement around the variety of jobs available within the field.